Very practical and time-saving. Easy to use, good graphics, and the analytics provide a good overview.
Verified Freelancer
You started freelancing for freedom. Not to wrestle with accounting software designed for 50-person companies. Magic Heidi was built specifically for freelancers like you.

bexio is Switzerland's largest business software provider with 90,000+ SMEs. But comprehensive isn't always better—especially when you're paying for project management, inventory tracking, and HR features you'll never use.
"The UX is about 10 years outdated. The iOS app is barely usable—really, just barely." — Verified user review
"The software is dead. There aren't any new features for years. Small things need dozens of clicks when one would be enough." — GetApp review
"Importing transactions is STILL NOT WORKING WELL. Lots of mistakes, doubles, triples—making it quite unreliable." — Capterra review
On review platforms, bexio scores:
These ratings don't mean bexio is bad software. They mean it's built for a different user than a solo freelancer.
See how the two platforms compare for Swiss freelancers
| Feature | Magic Heidi | bexio |
|---|---|---|
| Primary Audience | ✓ Freelancers exclusively | SMEs and freelancers |
| Setup Time | 3 clicks to first invoice | Extensive configuration |
| Expense Management | ✓ AI receipt scanning | ✗ Manual data entry |
| Mobile App | ✓ 100% feature parity | ⚠ Limited functionality |
| Support | Direct access to CEO | Standard customer service |
| Pricing | From CHF 21/month | From CHF 45/month |
Real benefits that matter for solo professionals
Magic Heidi starts at CHF 21/month vs bexio's CHF 45/month. Money that stays in your pocket.
Every feature works identically on iPhone, Android, and desktop. Your office is wherever you are.
Snap a photo, AI extracts all data. Save 2-3 hours per month on bookkeeping.
No double-entry bookkeeping knowledge required. Just send invoices and track expenses.
Need help? Call the founder directly. Not a chatbot, not a ticket system.
With bexio, expense management means manual data entry. With Magic Heidi, snap a photo and AI extracts merchant, amount, date, and category automatically. Smart categorization learns your preferences over time.

bexio's mobile app is an afterthought with limited features. Magic Heidi was built mobile-first—create invoices, scan receipts, review analytics, and generate VAT reports from your phone.

Before choosing any accounting software, understand what Swiss law requires from you—and nothing more.
Required above CHF 100k turnover
Under CHF 500k? No full accounting needed
Swiss QR-bills generated automatically
Easy income tracking and exports
We believe in transparency. Here's when each option makes sense.
Have employees needing payroll • Run inventory management • Need direct bank connections • Require project management • Work with multiple team members
Work solo as a freelancer • Want simplicity over features • Need full mobile functionality • Prefer AI automation • Value your time over complexity
Magic Heidi is rated 4.8/5 on the App Store with hundreds of reviews
Very practical and time-saving. Easy to use, good graphics, and the analytics provide a good overview.
Verified Freelancer
Top-notch! Simple, clear, and the support is exceptionally fast and very helpful. The invoices look great.
Swiss Consultant
Finally software that understands what freelancers actually need. No bloat, just the essentials done right.
Independent Professional
Worried about migration? Here's the reality:
What you'll need:
What Magic Heidi provides:
Most freelancers complete the switch in under an hour.
bexio is excellent software for SMEs with employees, inventory, and complex operations. For solo freelancers who only need invoicing and expense tracking, it's typically overkill—and overpriced at CHF 45/month vs Magic Heidi's CHF 21/month.
CashCtrl offers a free tier but requires accounting knowledge. Magic Heidi starts at CHF 21/month with full support and AI features. bexio starts at CHF 45/month.
If your turnover is under CHF 500,000, you can legally use simplified bookkeeping—even spreadsheets. However, dedicated software saves time, reduces errors, and makes tax season painless.
Yes. Magic Heidi includes pre-configured Swiss VAT rates (8.1%, 2.6%, 3.8%) and generates compliant reports. Whether you're VAT-registered or below the threshold, the software adapts to your situation.
Export your data from bexio, sign up for Magic Heidi (no credit card required for the trial), and import your clients. Most users are fully operational within an hour.
Save nearly CHF 300/year compared to bexio
Start your free trial today. No credit card required. Create your first invoice in 3 clicks.