Two Freelancers Built the Tool They Wished Existed

Magic Heidi started with a simple frustration — why is accounting software so complicated for Swiss freelancers?

Nathan and Fahad, creators of Magic Heidi

Nathan had been freelancing for years. Every month, the same story. Wrestling with software built for 50-person companies. Clicking through endless menus just to send an invoice. Manually entering QR-codes that Swiss clients expected. Watching tutorials to understand features he'd never use.

One day, he'd had enough. He called Fahad, his engineer friend who'd been coding since childhood. "There has to be a better way," Nathan said. "Something built specifically for people like us."

That conversation became Magic Heidi.

The Problem Nobody Was Solving

Switzerland has over 500,000 freelancers and self-employed professionals. That's roughly 25% of the workforce. Yet most accounting software treats them as an afterthought. The big players are built for SMEs with departments and dedicated accountants. The free tools assume you already understand double-entry bookkeeping.

🏢

Built for enterprises

Complex features you'll never use
💸

Premium pricing

Paying for 50-person company tools
📚

Accounting degree required

Interfaces like cockpit dashboards
Our Story

Building What We Needed

In 2019, Nathan and Fahad started building. Not for investors. Not for enterprise clients. For Swiss freelancers like Nathan. Every feature came from real frustration.

Chalet above Sion, Valais mountains

They worked from a small chalet above Sion, with views of the Valais mountains. No corporate office. No venture capital. Just two engineers solving their own problem.

Can't scan receipts easily? Add AI-powered expense scanning. Clients complaining about missing QR-codes? Build them in automatically. Need to switch between German and French clients? Make the app fully multilingual.

Three years later, Magic Heidi runs on iPhone, Android, Mac, Windows, and web. It handles invoicing, expenses, accounting, and VAT—all designed for the Swiss freelancer workflow.

The Team

Meet the People Behind Magic Heidi

A two-person team who understand freelancing from the inside.

Founder

Nathan — The Freelancer

Nathan knows freelancing from the inside. He's lived the inconsistent income months. He's chased late payments. He's spent Sunday evenings organizing receipts instead of relaxing.

  • Shapes every product decision from real experience
  • Asks "Would I actually use this?" for every feature
  • Handles product direction and customer support
  • Often replies personally to support emails
Nathan, co-founder of Magic Heidi
Frontend

Fahad — The Engineer

Fahad started programming as a teenager, teaching himself languages and frameworks during school holidays. Today, he's fluent in more programming languages than most people speak human ones.

  • Obsessed with elegant, reliable code
  • Builds true native apps for each platform
  • Software that runs fast and stays stable
  • Only 2 Swiss accounting solutions offer true native Mac and Windows apps — Magic Heidi is one
Cross-Platform

Actually Works on All Your Devices

Five separate applications, each built for its platform. Your data syncs instantly across all of them. Start an invoice on your phone, finish it on your laptop.

  • 📱
    iPhone App

    Optimized for receipts and quick checks

  • 🤖
    Android App

    Same functionality for non-Apple users

  • 💻
    Mac App

    True native app, not a browser window

  • 🖥️
    Windows App

    Real desktop performance for PC users

Invoices
  • Invoice #3

    Magic Heidi

    CHF 500

    Jan 29

  • Invoice #2

    Webbiger LTD

    CHF 2000

    Jan 24

  • Invoice #1

    John Doe

    CHF 600

    Jan 20

AI-Powered

AI That Saves Real Time

Magic Heidi's AI actually learns. It recognizes your common vendors, suggests categories based on past behavior, and extracts amounts, dates, and VAT correctly — even from terrible thermal receipts that fade after a week. Users report saving 2-3 hours monthly on expense tracking alone.

Magic Heidi AI expense scanning
Testimonials

What Freelancers Say

We could tell you Magic Heidi is great. But you'd probably trust other freelancers more.

5 / 5

Very intuitive to use. I was sending invoices within 10 minutes of downloading the app.

Graphic Designer

Zürich

5 / 5

Finally, accounting software that doesn't make me feel stupid. The Swiss VAT handling alone is worth it.

IT Consultant

Geneva

5 / 5

Top-notch support. I had a question about bank imports on a Sunday evening and got a helpful reply within hours.

Marketing Freelancer

Basel

5 / 5

I tried bexio first. It felt like I needed a certification to use it. Magic Heidi just works.

Translator

Lugano

View more Reviews
FAQ

Frequently Asked Questions

Is Magic Heidi suitable for my GmbH?

If you're a one-person GmbH doing straightforward invoicing and expense tracking, yes. If you have employees, complex inventory, or need multi-company accounting, you'll want something more robust.

What if I exceed CHF 100,000 and need VAT registration?

Magic Heidi handles VAT-registered businesses perfectly. You can track VAT on invoices and expenses, generate VAT reports for the FTA, and manage different VAT rates effortlessly.

Can I share data with my accountant?

Yes. You can export everything your accountant needs in standard formats — invoices, expenses, and reports for year-end reviews.

What happens to my data if I cancel?

You can export all your data anytime. If you cancel, we keep your data available for 90 days so you can retrieve everything. After that, it's permanently deleted from our servers—not sold, not analyzed, not kept "just in case."

Do you integrate with my bank?

Magic Heidi imports bank statements from most major Swiss banks. Upload your statement, and transactions are matched with your invoices and expenses automatically.

Start Simple

Accounting Doesn't Have to Be Painful

Swiss freelancers deserve software built for their specific needs—not enterprise tools dumbed down, not international apps awkwardly localized.

Try Magic Heidi Free

No credit card required. See why Swiss freelancers are switching to software that finally understands how they work.

Start Free Trial →Contact Us

Questions?

We love hearing from freelancers. Feature requests, bug reports, or just want to chat about Swiss accounting challenges—reach out anytime.

Email: hello@magicheidi.ch

Phone: +41 78 300 24 77

We're based in Sion, Switzerland. Sometimes working from that chalet with the mountain views. Always building software for people like us.