Now let's get practical: How do you write your invoice step by step? Especially if you're new to freelance work, this guide will help you make sure you don't forget anything. Grab an invoice template or open Word/Excel and follow these steps:
Step 1: Add sender and recipient
Start at the top of the invoice with your sender information. This includes your name or company name, your address, possibly your phone number, and email address. This block is usually at the top left or right. Directly below (often left-aligned) is the customer's address. Include the full name of the company or person, plus the address. Example:
Max Mustermann – Web Design
Musterstrasse 1
8000 Zurich
To:
Example AG
Ms. Erika Example
Beispielweg 5
3000 Bern
Make sure you use correct names and titles (e.g., contact person with Ms./Mr.). Tip: It's best to use a professional font and a clean layout for the design so that the sender and recipient are clearly identifiable.
Step 2: Date and Invoice Number
Now place the invoice information slightly below the addresses (or in the top right corner): This includes the invoice date and an invoice number. Format the date, for example, as "May 15, 2025." Assign the invoice number according to your numbering scheme – if this is your first invoice, you could write "Invoice 1" or "2025-001." For subsequent invoices, increment this number accordingly. Remember: an invoice number should be unique and ideally continue in chronological order. Many people use years or abbreviations in the numbering system (e.g., RE2025-001). The important thing is that you keep track of them yourself and don't assign a duplicate number.
You can also include a customer number or project number here, if relevant. This helps with identification for large clients, but is often unnecessary for freelancers.
Step 3: Title and Introduction (if applicable)
Some invoices contain a title or subject, such as "Invoice No. 2025-001 for design services." This is optional, but can be helpful, especially for longer documents. Directly below, you could write a short introduction or reference, e.g., "Dear Ms. Example, thank you for your good cooperation. I hereby invoice you for the services provided as follows:." This creates a polite introduction. In a simple invoice document, however, you can also omit this part and start directly with the list of services. Do it in a way that suits your style – for a casual freelance assignment, you can get straight to the point, while for more formal business clients, a short text will come across as polite.
Step 4: List of Services (Invoice Items)
Now comes the crux of the matter: What do you want to bill? List all services or products the customer has received. This is most clearly done in a table format with columns, for example:
Quantity |
Description |
Unit Price (CHF) |
Amount (CHF) |
10 hours |
Web design and layout for Project X (April 2025) |
80.00 |
800.00 |
1 piece |
Logo design flat rate |
500.00 |
500.00 |
|
Subtotal |
|
1,300.00 |
|
+ 8.1% VAT (if VAT is payable) |
|
105.30 |
|
Invoice total |
|
1,405.30 |
In this example, two items are invoiced: 10 hours of work at CHF 80 each, plus a flat rate. The subtotal indicates the net amount. If you have to charge VAT, you would show the VAT amount below (here, 7.7% of CHF 1,300 = CHF 100.10) and then the gross amount as the invoice total. If you are not VAT payable, simply omit the VAT line and write "Invoice total CHF 1,300.00." Remember to indicate somewhere that VAT is not included so the customer is aware.
The description of each item should be detailed enough so that the customer knows what they are paying for. Avoid overly general terms. Instead of "Service April," use "Web design and layout in April 2025, 10 hours." This prevents misunderstandings. Precision at this point is important, as an imprecise description of services is a common mistake when writing invoices.
Step 5: Total and Payment Information
After listing the items, the summary of the total follows, as shown above. Highlight the total amount visually (in bold or with a line in front of it). Many people write "Total" or "Invoice Amount."the final amount. Directly below – or in a separate block at the bottom of the page – comes the payment information. This is where you should include:
- Your bank details: e.g. Account holder: Max Mustermann, IBAN: CHxx xxxx xxxx xxxx xxxx x, Bank: Musterbank.
- Payment deadline: e.g. "Payable by June 15, 2025 without deduction".
- If you are sending a QR payment section, include a note like "You will find the QR payment slip attached below" or, when printing, just the QR section (as shown in the image above).
- Optional: Notes like "If you have any questions, please do not hesitate to contact me." or "Thank you for your order!" can be added here.
It is often a good idea to include this information as a footer on every invoice. That way, you'll never forget it. A common faux pas is actually forgetting your bank details – then the customer can't pay until they contact you. So make sure the IBAN and other details are on the invoice!
Step 6: Final Checks and Shipping
Before you send the invoice, check everything again carefully. Are the names and addresses correct? Are all items listed and calculated correctly? Does the invoice number match the order? Is the date current? In particular, check the spelling (a careless typo in the customer name doesn't leave a good impression) and the numbers. If necessary, add your signature to the invoice, especially if you're handing it over on paper. A signature isn't required electronically; many PDF invoices can be sent without one.
Now you're ready to ship. In Switzerland, invoices are often sent via email as PDFs – it's quick and convenient. Make sure to name the PDF clearly (e.g., "Invoice_2025-001_Mustermann.pdf"). Some conservative customers prefer the postal service, so print the invoice (ideally on company letterhead if you have it) and send it by mail. For paper invoices, include the QR payment slip (the printout contains the QR payment section at the bottom).
Done! Now all you have to do is hope for timely payment – and follow up if payment isn't received (dunning is a whole other chapter). At least you've got the invoice creation process under control now.
Especially when starting out, many freelancers use simple tools like Word or Excel to create invoices. This is perfectly legitimate: You can create a nice template in Word or download a ready-made invoice template and fill it out again and again. This is sufficient for occasional invoices. Excel has the advantage that you can automatically calculate totals and perhaps VAT by entering formulas. In fact, many websites or companies also provide free Excel/Word templates to demonstrate the structure of a correct invoice.
Advantages of Word/Excel: You have flexible design, it costs nothing (you usually already have the software), and you don't need to learn a new program. With a little skill, you can incorporate your logo, customize the colors, and create your own stationery. There are online instructions on how to use mail merge templates or formulas in spreadsheets in Word, for example, to automatically calculate the amount.
Disadvantages and Risks: Manually created invoices are prone to errors. If you forget to adjust the invoice number, for example, you suddenly have two invoices with the same number – which is unpleasant for accounting. Or you mistype a total, and the customer ends up paying too little (or complains). You also have to keep track of the mandatory information yourself each time. If an address or the VAT information is missing, it can cause problems. It also becomes tedious to constantly copy and rework the document. And Excel formulas can break if you're not careful.
Then there's the issue of QR invoices: You can't simply generate a valid QR code in Word or Excel. You would either have to use an online generator to create the Swiss QR code with all your payment data and insert it as an image, or forgo the QR payment section altogether – which, as we've seen, is now standard practice.
Simple tools and alternatives: If you're not ready for a comprehensive accounting program, there are also lightweight tools or online services for invoices. For example, PostFinance offers an online QR generator that you can use to create a payment QR code. Or platforms like Canva offer attractive invoice templates that you can design and export as PDFs. These at least make the layout easier.
In the long run, however, it's worth considering whether a specialized invoicing program will save you time and stress. Fortunately, there are solutions for Swiss freelancers that are tailored precisely to their needs.