Find the perfect name for your business
Our free AI-powered tool generates creative and memorable business names in seconds. Describe your business, pick a style — and let artificial intelligence do the rest.
Business Name Generator
Describe your project in a few words and get unique name suggestions.
How to choose a great business name
A well-chosen name is your first marketing asset. Here are the essential criteria to consider.
Memorable and distinctive
A great business name is easy to remember and stands out from the competition. It should be short, pronounceable, and evocative of your activity.
- Aim for 1 to 3 words maximum
- Say it out loud — is it easy to pronounce?
- Check it's not too similar to a competitor
- Make sure it works as a domain name
Legal considerations in Switzerland
In Switzerland, your business name must comply with specific rules depending on the legal form — sole proprietorship, GmbH/Sàrl, or AG/SA.
- Sole proprietorship: must contain your surname
- GmbH/AG: the name is flexible but must be unique in the Commercial Register
- Check availability on Zefix (zefix.ch)
- Consider trademark protection (Swiss Federal Institute of Intellectual Property)
Multilingual and international
Switzerland is a multilingual country. A good business name should work in French, German, Italian — and ideally in English too.
- Avoid puns that only work in one language
- Verify the name has no negative meaning in other languages
- Short, universal names cross borders more easily
- Test pronunciation in all four national languages
Starting a business in Switzerland: key steps
Once you've chosen your business name, here are the main steps to get started:
- Check availability — Search the Commercial Register via Zefix to make sure the name isn't already taken.
- Choose your legal form — Sole proprietorship, GmbH/Sàrl, or AG/SA. Each form has its own naming rules.
- Register your domain — A .ch for Switzerland, and optionally a .com for international reach.
- Register with the Commercial Register — Mandatory from CHF 100,000 turnover for sole proprietorships, and from inception for GmbH/AG.
- Start invoicing — With Magic Heidi, send your first Swiss QR invoice in minutes.
Frequently asked questions about the name generator
How does the business name generator work?
Our tool uses artificial intelligence to generate creative and relevant names from your description. You specify your industry, preferred style, and language — the AI then proposes unique names with a tagline and explanation for each.
Is the generated name legally available in Switzerland?
The generator proposes creative ideas, but it does not verify legal availability. You must check on Zefix (zefix.ch) yourself to ensure the name isn't already registered in the Swiss Commercial Register. For trademark protection, consult the Swiss Federal Institute of Intellectual Property (IPI).
Can I use this name for a GmbH or AG?
Yes, the generated names can serve as inspiration for any legal form. However, the rules differ: for a sole proprietorship, the name must contain your surname. For a GmbH or AG, the name is flexible but must be unique in the Commercial Register and include the legal form designation (GmbH, AG, etc.).
How do I register my business name in Switzerland?
Registration is done through your canton's Commercial Register office. The steps: 1) Check availability on Zefix, 2) Prepare your articles of association (for GmbH/AG), 3) Submit your application to the cantonal office. Costs vary by canton and legal form.
What makes a good business name?
A good name is memorable, easy to pronounce, available as a domain name, and relevant to your business. In Switzerland, it's particularly important that it works across multiple languages. Avoid overly long names, obscure acronyms, and short-lived trends.
Is this tool free?
Yes, the business name generator is completely free and requires no registration. You can generate as many names as you like.
Found your name? Get started
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