Get started
Start your journey
Why NewCo and Magic Heidi Partner Together
Over 8,000 entrepreneurs have trusted NewCo to form their companies in Switzerland. But company formation is just the beginning.
Professional Invoicing
QR invoices with Swiss reference numbers ready from day one
Smart Expenses
AI-powered receipt scanning and automatic categorization
VAT Compliance
Quarterly reports and Swiss tax administration requirements
Tax Preparation
Annual statements and accountant-ready exports
Everything in Magic Heidi Pro
Yours Free for 12 Months
Your free year includes the full Magic Heidi Pro suite, not a limited trial. Regular price CHF 468/year β your price CHF 0.
Professional Invoicing
QR invoice generation compliant with Swiss standards, customizable templates, multi-currency support, and automatic payment reminders.
- QR codes with Swiss reference numbers
- Branded templates with your logo
- Multi-currency invoicing
- Automatic payment reminders
- Professional PDF exports
Smart Expense Management
AI-powered receipt scanning β snap photos and extract data automatically with categorization for tax purposes.
- AI receipt scanning and data extraction
- Automatic tax categorization
- Mileage tracking for vehicles
- Organized receipt storage
- Tax-ready exports
Swiss Bank Integration
Direct connection to major Swiss banks with automatic transaction imports and real-time balance tracking.
- Connect to UBS, Credit Suisse, PostFinance
- Automatic transaction imports
- Bank reconciliation tools
- Multi-account management
- Real-time balance updates
VAT Made Simple
Automatic VAT calculations with quarterly report preparation, ready for Swiss Federal Tax Administration.
- Automatic VAT calculations (7.7% and reduced rates)
- Quarterly report preparation
- VAT account tracking
- Export forms for submission
- Full compliance with Swiss requirements
Tax Preparation Support
Annual financial statements and categorized records ready to share with your accountant.
- Annual financial statement exports
- Categorized income and expenses
- Accountant-ready reports
- Tax estimation tools
- 10-year archive compliance
Work Anywhere
Native apps for all platforms with real-time sync.
- iPhone and Android apps
- Mac and Windows desktop apps
- Full-featured web interface
- Real-time cross-device sync
- Data stored in Zurich
Why You Need Accounting Software Immediately
Swiss law doesn't give you a grace period. From the moment your company is registered, you're required to maintain proper books.
Legal Requirements
All Swiss companies must:
- Keep systematic records of all business transactions
- Maintain proper documentation for VAT reporting (if registered)
- Prepare annual financial statements
- Store records for 10 years minimum
Fail to comply, and you risk:
- Fines from tax authorities
- Rejected deductions during audits
- Penalties for late VAT submissions
- Personal liability for company debts
Financial Clarity
Beyond compliance, proper accounting gives you the insights needed to build a sustainable business:
- Know your runway: How many months until you need more funding?
- Track profitability: Which products or services actually make money?
- Manage cash flow: Ensure you can cover expenses and payroll
- Make decisions: Use real data, not guesswork
- Attract investors: Professional books build credibility
Save 20+ Hours Every Month
Without accounting software, founders typically spend 4-6 hours per month on manual bookkeeping and CHF 200-500 per month hiring an accountant for basic services. With Magic Heidi Pro, review automated records in just 30 minutes monthly.

Perfect for NewCo Founders
Magic Heidi Pro was built specifically for Swiss entrepreneurs who need professional accounting without the complexity.
Smart categorization and contextual help in plain language
QR invoices, cantonal variations, multi-lingual support
Start simple, add features as your business expands
Scan receipts, create invoices, and monitor metrics on the go
How Magic Heidi Compares
See how Magic Heidi Pro stacks up against alternatives for Swiss founders.
| Feature | Magic Heidi Pro | bexio | KLARA | Excel | Accountant |
|---|---|---|---|---|---|
| Monthly Cost | CHF 0 (Year 1) CHF 39 after | CHF 35-75 | Free-CHF 49 | Free | CHF 150-300/hr |
| Setup Time | β 15 minutes | 1-2 hours | 30 minutes | Hours to build | Varies |
| AI Receipt Scanning | β Included | β No | β No | β No | β Manual |
| Mobile Experience | β Excellent | β Good | β Basic | β Poor | β None |
| Swiss VAT | β Automated | β Automated | β Basic | β Manual | β Full |
| Best For | New founders & freelancers | SMEs & teams | Very simple needs | DIY bookkeepers | Complex cases |
What Swiss Founders Say
Real reviews from entrepreneurs who started out with Magic Heidi.
βI really have a phobia of paperwork, invoices, and all that business stuff, but with Magic Heidi it's so much easier and quicker. I really needed something that was straightforward. And when you're just starting out, your invoices really stand out and make you look very professional.β
βAs a new self-employed person, Magic Heidi made starting out extremely easy for me. Bookkeeping is so much less complicated now and I no longer lose time with unnecessary stress.β
βI'm starting my business and also starting with this app, which simplifies the task and frees up time for other needs. Works very well.β
Claim Your Free Year in 3 Simple Steps
The process takes less than 24 hours from request to activation.
1. Verify Eligibility
Confirm you created your company through NewCo.ch within the past 12 months
2. Send Your Request
Email hello@magicheidi.ch with your company details and NewCo confirmation
3. Get Activated
Receive account setup within 24 hours and start invoicing immediately
Feature Comparison: Free vs. Pro
Your free year includes Magic Heidi Pro, not the limited free plan. Here's what makes Pro essential:
| Feature | Magic Heidi Free | Magic Heidi Pro (Your First Year) |
|---|---|---|
| Invoices per month | Up to 10 | Unlimited |
| QR code invoices | β | β |
| Receipt scanning | Manual entry only | AI-powered automatic |
| Bank connections | 1 account | Unlimited accounts |
| VAT management | Basic | Advanced with quarterly reports |
| Expense categories | Standard set | Custom categories |
| Multi-currency | Limited | Full support |
| Mobile apps | β | β with priority sync |
| Cloud storage | 100 MB | 5 GB |
| Support | Email only | Priority email + phone |
| Accountant reports | Basic export | Professional format |
| Data retention | 1 year | 10 years (Swiss compliant) |
Frequently Asked Questions
Who is eligible for this offer?
Any entrepreneur who has created their company through NewCo.ch within the past 12 months. This includes SΓ rl/GmbH and SA/AG formations.
Do I need to be VAT registered?
No. Magic Heidi Pro works whether you're VAT registered or not. VAT features activate only when you need them.
Can I use this if I already have Magic Heidi Free?
Yes! If you're currently using the free version, contact hello@magicheidi.ch to upgrade to Pro at no cost. Your existing data transfers automatically.
What if I'm not technical?
Magic Heidi is designed for entrepreneurs, not accountants. The interface uses plain language and includes step-by-step guidance. Plus, you get priority support with Pro.
Is my financial data secure?
Magic Heidi stores all data on Swiss servers with bank-level encryption. The platform is compliant with Swiss data protection laws and regularly audited for security.
Can my accountant access my books?
Yes, you can collaborate efficiently. Export all your data in one click and share it with your accountant or bookkeeper in the formats they prefer (PDF, CSV). No need to give them account access.
What happens after my free year?
30 days before your free year ends, you'll receive renewal reminders. Choose to continue at CHF 39/month (or CHF 299/year), downgrade to Free, or cancel entirely. No automatic charges without your consent.
Does this work with my bank?
Magic Heidi works with all Swiss banks. Simply export your bank statements from your e-banking (CSV or other formats) and import them into Magic Heidi. The system automatically matches transactions to your invoices and expenses.
Can I cancel anytime?
Yes. There's no contract. If you decide Magic Heidi isn't right for you, cancel anytime during your free year with no penalty. We keep your data securely stored for 10 years so you can always come back or export it later.
Will I get charged after one year?
Not without your explicit consent. You'll receive renewal reminders starting 30 days before the free period ends. Choose to continue, downgrade, or cancel β entirely your decision.
Start Your Journey to Organized Finances
You've already taken the bold step of forming your company through NewCo. Now set yourself up for long-term success with proper financial management from day one. Magic Heidi Pro gives you professional Swiss-compliant accounting, time saved on admin tasks, financial clarity for decisions, peace of mind during tax season, and CHF 468 in savings your first year.

