Own a piece of Magic Heidi
We're raising CHF 250'000 from our customers and private investors. Profit distributions are forecast from 2029 — initially 30%, later up to 50% of profits. That means returns don't depend on a large exit.
Why we're raising now
Magic Heidi is profitable and growing. This round is not about keeping the company alive; it is about bringing forward growth we could otherwise finance gradually from our own cash flow.
We have found a customer-acquisition channel with unusually fast payback: mobile ads that take people directly from the App Store, Play Store or a mobile ad into the app. Established competitors cannot offer that path because their onboarding ends in a desktop web form.
CHF 250'000 lets us scale this advantage now across store, Instagram, Facebook and Google campaigns while keeping the team and fixed cost base deliberately small. More than 700 Swiss freelancers already run their business on Magic Heidi, and this round lets customers and private investors own part of the growth they help accelerate.
— Nathan Ganser, Founder
Three ways this investment pays back
Profit distributions
Once sustainably profitable and sufficiently capitalised, the board may recommend distributing part of free cash flow — forecast to begin in 2029 at a 30% payout ratio, rising towards 50%.
Liquidity windows
The board may facilitate periodic secondary sales — to the founders, new investors or the company itself — subject to available buyers, legal requirements and an independently supported price. Not guaranteed.
Strategic acquisition
We're building Magic Heidi into an attractive acquisition for Swiss accounting, banking, payroll or SME-software companies — the natural buyers of a profitable, loyal customer base.
| Year | Revenue, CHF | Net profit (margin) | Payout ratio | Dividend / CHF 1'000 |
|---|---|---|---|---|
| 2027 | 400K | 160K (40%) | 0% — reinvested | — |
| 2028 | 650K | 320K (49%) | 0% — reinvested | — |
| 2029 | 1.0M | 560K (56%) | 30% | ~CHF 75 |
| 2030 | 1.5M | 920K (61%) | 40% | ~CHF 164 |
| 2031 | 2.1M | 1.36M (65%) | 45% | ~CHF 272 |
| 2032 | 2.7M | 1.8M (67%) | 45% | ~CHF 360 |
| 2033 | 3.2M | 2.16M (68%) | 50% | ~CHF 480 |
This is the conservative base case — it assumes only ~10'000 customers (~3% of the market); the 30'000 goal is upside on top. Cumulative 2029–2033: ≈ CHF 1'351 per CHF 1'000 invested. Assumes costs capped at ~CHF 500K per year and ~20% corporate tax — profit shown after tax. Management forecast, Aug 2026 — illustrative, not a guarantee. Dividend assumes post-money ownership (CHF 1'000 / 2.25M). No single path is guaranteed — the business is run so cash returns don't depend on any one of them.
CHF 250'000 to scale a channel that already works
The round primarily funds measurable mobile customer acquisition — not offices or a larger organisation. We will increase budgets in steps wherever cohort data continues to confirm fast payback.
Current cost per App Store click
Average value per acquired sign-up by month two
Current App Store campaigns reach profitability
Scale App Store and Play Store ads
Increase spend on campaigns that send mobile users straight to the store and into the app — a path our web-first competitors cannot match.
Add Instagram and Facebook
Bring the same direct mobile journey to social ads: tap, install and start invoicing without detouring through a desktop sign-up flow.
Capture mobile Google searches
Reach freelancers already searching for invoicing and bookkeeping software on their phones, then take them directly into the mobile product.
These figures describe current observed campaign performance, not a guarantee. Spend will be scaled only while the economics remain attractive.
Invoicing for Swiss freelancers
QR-bill invoices in 30 seconds, AI expense scans, all VAT rates, data on Swiss servers — with zero learning curve. On iOS, Android, macOS, Windows and the web.
App Store rating
Google Play rating
Swiss freelancers on board
Pro plan, ~40% below competitors
The numbers so far
ARR today, up from CHF 100K in spring 2025
ARR growth in ~16 months, fully bootstrapped
Paying customers at ~CHF 300 per year
Monthly ARR — web and app-store subscriptions combined
30'000 customers = 10% of the market
Switzerland counts more than 300'000 active sole proprietorships — freelancers who all face the same QR-bill, VAT and bookkeeping obligations Magic Heidi automates. We're building the default tool for all of them, through mobile channels no competitor can use. The goal: 30'000 customers — one freelancer in ten. At CHF 300 a year, that's CHF 9M in recurring revenue, run by a team of three.
300'000 freelancers · each dot = 1'000 our 30'000 goal
Two structural edges
We can sell where competitors can't
Magic Heidi is the only Swiss invoicing tool with real mobile sign-up: Instagram ad → App Store → customer in 60 seconds. Competitors must redirect every ad click to a desktop web form — locked out of the cheapest, fastest-growing ad channels, structurally, not temporarily.
Three people, five platforms
One Flutter codebase runs Magic Heidi natively on iPhone, iPad, Android, macOS, Windows and the web — maintained by a single developer. Our company rule is hard: never more than three full-time people, no offices, no middle management. That's why profits can go to shareholders instead of payroll.
| Magic Heidi | Established competitors | |
|---|---|---|
| Sign-up | On the phone, straight from the ad | Web only — mobile traffic dead-ends |
| Mobile app | The full product | Limited companion app |
| Price | CHF 300 / year | Comparable plans ~40% more |
| Platforms | iOS · Android · macOS · Windows · Web | Web-first |
| Built for | Freelancers — zero learning curve | Fiduciaries & SMEs — training needed |
| Cost base | 3 people | Corporate-scale organisation |
Sources: public pricing & store listings, Aug 2026
What's next: bank sync and postal invoices
Two features that are genuinely hard to build — the kind an AI-vibecoded competitor can't copy.
Bank sync via bLink
Direct connection to Swiss banks through SIX's official bLink platform. Transactions reconcile against invoices and expenses automatically — bookkeeping does itself. Certification is slow, regulated and expensive: a real moat.
Invoices by post
One tap in the app, and a paper invoice lands in the client's letterbox. Many Swiss clients still expect paper — and physical mail integration is another feature competitors won't reproduce quickly.
Every investor becomes a Magic Heidi Partner
Two exclusive caps
Magic Heidi Partner caps — not for sale anywhere.
A bottle of champagne
Popped when we hit 1'000 customers. We're at 750.
Lifetime Pro license
Magic Heidi Pro, free, forever.
Your name on our site
Featured on our website — name, photo, link.
Perks are cumulative — and from CHF 10'000 two bigger ones unlock: the Magic Heidi Yacht and Chalet. Details in the FAQ below.
A deliberately small team
Nathan and Fahad have been building software together for five years.
Nathan Ganser
Founder · Development · Marketing
Leo Ganser
Administration · Development
Fahad Islam
Development
Register your interest
No commitment yet — tell us who you are and roughly how much you'd like to invest. Allocations are confirmed in order of commitment.
Register interest
Registered members get early access to the campaign.
Prefer email? Write to us directly at hello@magicheidi.ch
Frequently asked questions
What exactly is the Magic Heidi Chalet?
A mountain chalet an hour from Sion — the place where Magic Heidi was founded. It sleeps up to six people and will be available from winter 2027. Investors from CHF 15'000 get one free weekend there every year. Magic Heidi customers will be able to book it at a great price, and long-term customers get a free weekend too.
And the Magic Heidi Yacht?
A sailing yacht on Lake Geneva, available from summer 2028. Investors from CHF 10'000 get one free afternoon on board every year. Like the chalet, customers will be able to book it at a friendly price — and long-term customers get a free afternoon.
What happens after I register my interest?
You'll receive the term sheet by email, usually within a day — and, if you'd like, a call with Nathan. Nothing is binding until you've seen the terms and signed. Allocations are confirmed in order of commitment.
What exactly am I buying?
Real shares (Aktien) of Magic Heidi SA, at a CHF 2 million valuation — real equity with full rights to dividends (forecast from 2029), any increase in the company's value, and voting rights.
Can I sell my shares later?
Shares in a private company aren't freely tradable like listed stocks. From around year four, the board plans to facilitate periodic liquidity windows — sales to the founders, new investors or the company itself — and a strategic acquisition is another possible path. None of this is guaranteed, so invest with a long-term horizon.
What are the risks?
The usual ones of an early-stage investment: forecasts are management estimates, dividends aren't guaranteed, the shares are illiquid, and in the worst case you can lose your capital. Magic Heidi is profitable with flat costs, which lowers the risk — but it never disappears. Only invest money you can afford to tie up.
Magic Heidi · Built in Switzerland, for Switzerland · Confidential — for interested investors only. Forecasts are management estimates, not a promise. Investing involves risk, including loss of capital.