Own a piece of Magic Heidi
We're raising CHF 250'000 from our customers and private investors. Magic Heidi has been profitable since early 2025; profit distributions are forecast from 2029.
The numbers so far
Annual recurring revenue (ARR) — doubled since spring 2025
ARR growth over the last year, fully bootstrapped
Paying customers at ~CHF 300 per year
Monthly ARR — web and app-store subscriptions combined
Why we're raising now
Magic Heidi is profitable and growing — three years of building on our own steam, without a franc of outside capital. This round isn't needed for survival. But with your investment, Magic Heidi grows twice as fast.
We have found a customer-acquisition channel with unusually fast payback: mobile ads that take people directly from the App Store, Play Store or an ad into the app. Established competitors cannot offer that path because their onboarding ends in a desktop web form. CHF 250'000 lets us scale this advantage — above all in German-speaking Switzerland — while keeping the team and fixed costs deliberately small.
Why crowdinvesting instead of venture capital? Because our customers made this company — not investors. VC would force us into an exit logic that doesn't fit our model. In this round, the people we build for become co-owners: over 750 freelancers already run their business on Magic Heidi. My vision: freelancers who one day pay for their Christmas presents out of Magic Heidi dividends.
This isn't my first company: my previous startup, vocal.email, was sold to tl;dv in 2026. Magic Heidi is built to last — and to this day I answer customer enquiries personally, including on the phone.
— Nathan Ganser, Founder
Three ways this investment pays back
Profit distributions
Once sustainably profitable and sufficiently capitalised, the board may recommend distributing part of free cash flow — forecast to begin in 2029 at a 30% payout ratio, rising towards 50%.
Follow-on transaction & liquidity windows
At around CHF 1.5 million in revenue, we plan to explore a follow-on transaction in which shareholders can sell their shares to new investors. The board may also facilitate periodic secondary sales — to the founders, new investors or the company itself. Not guaranteed.
Strategic acquisition
An exit is not our goal — Magic Heidi is meant to remain an independent, profitable Swiss company. Should a sale ever happen, Swiss accounting, banking or SME-software companies would be the natural buyers — and every shareholder would share in the proceeds in proportion to their stake.
| Year | Revenue, CHF | Net profit (margin) | Payout ratio | Dividend / CHF 1'000 |
|---|---|---|---|---|
| 2027 | 351K | 60K (17%) | 0% — reinvested | — |
| 2028 | 567K | 130K (23%) | 0% — reinvested | — |
| 2029 | 885K | 302K (34%) | 30% | ~CHF 121 |
| 2030 | 1.10M | 443K (40%) | 40% | ~CHF 236 |
| 2031 | 1.32M | 582K (44%) | 45% | ~CHF 349 |
| 2032 | 1.52M | 728K (48%) | 45% | ~CHF 436 |
| 2033 | 1.71M | 868K (51%) | 50% | ~CHF 578 |
Under the articles, Class B shares are entitled to three times their capital share of each distribution until investors have received three times their investment in dividends; after that, pro rata. The table follows this statutory rule.
Cumulative 2029–2033: around CHF 1'720 per CHF 1'000 invested. Cost base around CHF 415K from 2028; marketing +15% per year, capped at CHF 200'000. Corporate tax around 14% (Canton of Vaud). The financial plan runs to 2029, 2030–2033 are extrapolations. It does not assume the current CHF 60 CAC if ad spend is scaled up. Management forecast, illustrative, not a guarantee. Dividends from retained earnings carry 35% withholding tax — reclaimable for investors liable to tax in Switzerland.
The largest language region barely knows us — that's exactly the opportunity
The vast majority of our customers come from French-speaking Switzerland — that's where Magic Heidi grew organically. German-speaking Switzerland, by far the largest language region in the country, remains largely untapped: hardly anyone knows us there, even though the product has been fully available in German for years.
That's exactly where the capital goes. No new product needs to be built — only awareness. We scale the proven mobile acquisition channel with a focus on German-speaking Switzerland: the same campaigns, the same economics, a much larger market.
Switzerland's language regions
Magic Heidi customers today
Language regions per the Federal Statistical Office; customer split rounded.
30'000 customers = 10% of the market
Switzerland counts more than 300'000 active sole proprietorships — freelancers who all face the same QR-bill, VAT and bookkeeping obligations Magic Heidi automates. And the market is growing: new company formations are up almost 30% since 2015, with over 55'000 new businesses in 2025 — a third record year in a row. The QR-bill has fully replaced the old payment slip — anyone still invoicing by hand or in Word is working against the standard.
Our goal by 2032: 5'000 paying customers — around CHF 1.5 million in recurring revenue, just under 2% of the market. Long term, we aim for 30'000 customers — one freelancer in ten. At CHF 300 a year, that's CHF 9M in recurring revenue, run by a team of three.
300'000 freelancers · each dot = 1'000 our 30'000 goal
CHF 250'000 to scale a channel that already pays for itself
The round primarily funds mobile customer acquisition — not offices or a larger team. App Store ads already turn CHF 60 of media spend into a paying customer who pays CHF 300 in year one — 5:1 on year-one revenue, typically recovered in a couple of months. We track three criteria continuously: cost per customer, payback period and renewal rate. Budgets rise in steps only where cohorts keep confirming them — and marketing spend is capped in the financial plan.
App Store media spend to acquire one paying customer (last 12 months)
Year-one revenue per customer at today's price — not yet lifetime value
App Store ad sign-ups that become paying customers (last 12 months; ~1 in 50)
Scale App Store and Play Store ads
Put more budget into the App Store campaigns behind the CHF 60 CAC, and into the same store-to-app path on the Play Store — a journey our web-first competitors cannot match.
Add Instagram and Facebook
Bring the same direct mobile journey to social ads: tap, install and start invoicing without detouring through a desktop sign-up flow.
Capture mobile Google searches
Reach freelancers already searching for invoicing and bookkeeping software on their phones, then take them directly into the mobile product.
CHF 300 is first-year revenue at today's CHF 300/year price, not lifetime value. We don't yet have enough year-two data, and until this year Pro was CHF 200 — so a true LTV should be higher as cohorts renew. CAC is App Store media spend only. Figures are observed, not a guarantee. Spend is scaled only while the economics stay attractive.
Invoicing for Swiss freelancers
QR-bill invoices in 30 seconds, AI expense scans, all VAT rates, data on Swiss servers — with zero learning curve. On iOS, Android, macOS, Windows and the web.
App Store rating
Google Play rating
Paying customers
Pro plan, ~40% below competitors
Two structural edges
We can sell where competitors can't
Magic Heidi is the only Swiss invoicing tool with real mobile sign-up: Instagram ad → App Store → customer in 60 seconds. Competitors must redirect every ad click to a desktop web form — locked out of the cheapest, fastest-growing ad channels, structurally, not temporarily.
Three people, five platforms
One Flutter codebase runs Magic Heidi natively on iPhone, iPad, Android, macOS, Windows and the web — maintained by a single developer. Our company rule is hard: never more than three full-time people, no offices, no middle management. That's why profits can go to shareholders instead of payroll.
| Magic Heidi | Established competitors | |
|---|---|---|
| Sign-up | On the phone, straight from the ad | Web only — mobile traffic dead-ends |
| Mobile app | The full product | Limited companion app |
| Price | CHF 300 / year | Comparable plans ~40% more |
| Platforms | iOS · Android · macOS · Windows · Web | Web-first |
| Built for | Freelancers — zero learning curve | Fiduciaries & SMEs — training needed |
| Cost base | 3 people | Corporate-scale organisation |
Sources: public pricing & store listings, Aug 2026
What's next: bank sync and postal invoices
Two features that are genuinely hard to build — the kind an AI-vibecoded competitor can't copy.
Bank sync via bLink
Direct connection to Swiss banks through SIX's official bLink platform. Transactions reconcile against invoices and expenses automatically — bookkeeping does itself. Certification is slow, regulated and expensive: a real moat.
Invoices by post
One tap in the app, and a paper invoice lands in the client's letterbox. Many Swiss clients still expect paper — and physical mail integration is another feature competitors won't reproduce quickly.
A deliberately small team
Two founders and one long-standing developer serve over 750 paying customers across Switzerland — with no sales team and no outside capital. All three write code themselves.
Nathan Ganser
Founder & CEO
Founded Magic Heidi in 2023 out of his own experience as a freelance digital consultant. His previous startup, vocal.email, was sold to tl;dv in 2026. Owns product, marketing and customer relationships — and still answers enquiries personally, including on the phone.
Léo Ganser
Co-founder & Board member
Owns administration, finance and governance, and develops on the data side of the product. Completing his Master in Life Sciences Engineering at EPFL in 2026 — with ML research stints at Idiap and a Harvard teaching hospital.
Fahad Islam
Software engineering
Has built alongside Nathan since 2018 — from Nat.app to vocal.email to Magic Heidi. Owns the cross-platform Flutter codebase and the backend infrastructure on Firebase and Google Cloud.
Customers who invest
«With Scuba Frogs I know from my own experience how much passion and dedication it takes to build something special out of an idea. I feel exactly that enthusiasm at Magic Heidi. That's why I'm delighted to be part of this journey as an investor — and curious to see where it leads.»
Otto VogelInvestor · Founder, Scuba Frogs«With Magic Heidi I've found a great solution for my bookkeeping that covers my needs as a freelancer. The software is simple, modern and straightforward without being bloated. And the fact that I get to support a small Swiss company makes it even better.»
Julian InfangerCustomer & Investor«I dreamed of it, they built it! Magic Heidi is exactly the tool I was looking for. The built-in AI saves me valuable time on invoices and expenses every day, and the simple interface lets me focus on my business instead of my admin tool. That's why I'm proud to be a user and an investor at the same time.»
Célestin JeangueninCustomer & InvestorEvery investor becomes a Magic Heidi Partner
Two exclusive caps
Magic Heidi Partner caps — not for sale anywhere.
A bottle of champagne
Popped when we hit 1'000 customers. We're past 750.
Lifetime Pro license
Magic Heidi Pro, free, forever.
Your name on our landing page
Listed as an investor on magicheidi.ch — name, photo, link.
Perks are cumulative — and from CHF 15'000 the bigger ones unlock: the Magic Heidi Yacht and Chalet, Beethoven's Ninth at the Tonhalle, and a weekend at the Kempinski Engelberg. Details in the FAQ below.
The campaign is live on Conda
Invest directly via our campaign page on conda.ch — shares in Magic Heidi SA, from CHF 250.
Questions, or prefer personal contact? Leave your details here — we'll get back to you personally.
Register interest
Non-binding. We'll contact you when the round opens.
Prefer email? Write to us directly at hello@magicheidi.ch
Frequently asked questions
What happens after I register my interest?
You'll receive a confirmation email. Once the round opens, you'll be among the first to know. Nothing is binding yet.
What exactly am I buying?
Class B shares (Aktien) of Magic Heidi SA, at a CHF 2 million pre-money valuation — real equity with a statutory dividend preference, any increase in the company's value, and voting rights.
What are Class B shares?
This round issues Class B shares. Under the articles, Class B receives three times its capital share of each dividend until investors have received three times their investment; after that, pro rata. That split is in the statutes, not left to the board. Class B carries voting rights.
Why was Magic Heidi SA only incorporated in July 2026?
Magic Heidi has been operating since 2023 — as Nathan's sole proprietorship. You can't invest in a sole proprietorship: it has no shares to sell. We incorporated Magic Heidi SA in July 2026 so that our customers and private investors can own a piece of the company. All Magic Heidi intellectual property, contracts and accounts are being transferred into the SA before the round closes. The product, the customers and the traction on this page are the same business; the SA is the legal form that makes this round possible.
How has Magic Heidi been financed so far?
Entirely on our own: since 2023, the build-up and growth have been funded from operating cash flow and the founders' own work — no venture capital, no bank loans. On top of that came CHF 10'000 in seed funding from Venture Kick.
What does the CHF 2 million valuation mean?
It's the pre-money valuation — the value of the company before the capital increase. With the new CHF 250'000, the post-money valuation is CHF 2.25 million, so the new investors together hold 11.1% (CHF 250'000 / 2.25M). The dividend forecasts on this page already use this post-money basis.
How did you arrive at the company valuation?
CHF 2 million pre-money is 10× today's recurring annual revenue of over CHF 200'000. That revenue doubled over the past year — from around CHF 100'000 in spring 2025 to over CHF 200'000 today. Our financial plan projects CHF 351'000 for 2027; on that basis the same valuation is just under 6×. In other words: whoever invests today pays a multiple that the company itself catches up to within a year if growth continues. Given that we are already profitable, we consider that fairly priced.
Can I sell my shares later?
Shares in a private company aren't freely tradable like listed stocks. At around CHF 1.5 million in revenue, we plan to explore a follow-on transaction in which shareholders can sell their shares to new investors. The board may also facilitate periodic liquidity windows — sales to the founders, new investors or the company itself. None of this is guaranteed, so invest with a long-term horizon.
Is an exit planned?
No. Magic Heidi is meant to remain an independent, profitable Swiss company — value for investors comes from dividends, not from a sale. A strategic acquisition remains a possible path, but not a plan: should a sale ever happen, every shareholder shares in the proceeds in proportion to their stake.
What are the risks?
The usual ones of an early-stage investment: forecasts are management estimates, dividends aren't guaranteed, the shares are illiquid, and in the worst case you can lose your capital. Magic Heidi is profitable with flat costs, which lowers the risk — but it never disappears. Only invest money you can afford to tie up.
What exactly is the Magic Heidi Chalet?
A mountain chalet an hour from Sion — the place where Magic Heidi was founded. It sleeps up to six people and will be available from winter 2027. Investors from CHF 20'000 get one free weekend there every year. Magic Heidi customers will be able to book it at a great price, and long-term customers get a free weekend too.
And the Magic Heidi Yacht?
A sailing yacht on Lake Geneva, available from summer 2028. Investors from CHF 15'000 get one free afternoon on board every year. Like the chalet, customers will be able to book it at a friendly price — and long-term customers get a free afternoon.
And the concert and the hotel stay?
Two gifts we hand over the moment we reach 5'000 customers. Investors from CHF 30'000 get first-category seats for Beethoven's Ninth Symphony at the Tonhalle Zurich, with two glasses of champagne. From CHF 50'000, two nights at the Kempinski Palace Engelberg — all included, breakfast and dinner. Both are for two people.
Where exactly will my name appear?
On magicheidi.ch — the page everyone lands on. Investors from CHF 10'000 are listed there as investors, with name, photo and a link of your choice. Prefer to stay anonymous? Just say so and we'll leave you off.
Company facts
Company: Magic Heidi SARegistered office: Vaux-sur-Morges, Canton of VaudCommercial register: CHE-215.620.945Email: hello@magicheidi.chPhone: +41 78 300 24 77
Magic Heidi · Built in Switzerland, for Switzerland · Forecasts are management estimates, not a promise. Investing involves risk, including loss of capital.