Gold Price Tracker

Gold Price Today: Live Rates in CHF, EUR & USD

Real-time gold prices per ounce, gram and kilogram. Calculate the value of your gold and understand what drives precious metal markets.

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Gold remains one of the most trusted stores of value worldwide. For Swiss investors and businesses, tracking the gold price in CHF is essential—whether you're managing reserves, diversifying a portfolio, or simply curious about market trends.

This page provides live gold prices sourced from international currency markets, updated daily.

Investment Guide

How to Buy Gold in Switzerland

Switzerland offers more ways to buy and hold gold than almost any other country—from walking into a bank to automated savings plans.

Swiss gold investment

Tax Treatment of Gold in Switzerland

Investment gold (bars, coins):

  • Exempt from VAT (no purchase tax)
  • Capital gains tax-free for private individuals (unless deemed professional trading)
  • Wealth tax applies: gold value must be declared at market price on December 31

Gold ETFs and funds:

  • Treated like securities for tax purposes
  • Dividends (if any) are taxable income
  • Capital gains remain tax-free for private investors

Key rule: Always declare your gold holdings at year-end market value for wealth tax purposes. The Swiss Federal Tax Administration publishes official gold prices for this purpose.

Common Questions

Frequently Asked Gold Questions

What is a troy ounce?

A troy ounce is the standard unit for measuring precious metals. It equals 31.1035 grams, slightly heavier than a regular (avoirdupois) ounce of 28.35 grams. When you see "gold price per ounce," it always means troy ounce.

Why is the gold price quoted in USD?

The international gold market uses US Dollars as the benchmark currency. Gold is traded globally on exchanges like COMEX (New York) and the London Bullion Market in USD. Prices in CHF or EUR are derived by applying the current exchange rate.

Is gold a good investment in 2026?

Gold has historically performed well during periods of inflation, low interest rates, and geopolitical uncertainty. With central bank demand remaining high and global economic uncertainty persisting, many analysts remain positive on gold. However, gold pays no dividends or interest, so it should typically be part of a diversified portfolio rather than a sole investment.

Where can I buy physical gold in Switzerland?

Major Swiss banks (UBS, Credit Suisse, ZKB) sell gold bars and coins. Specialized dealers like Degussa and Philoro operate retail locations. Online platforms like Gold Avenue (by MKS PAMP) offer delivery or vault storage. No VAT applies to investment gold.

How much gold should I hold in my portfolio?

Financial advisors typically recommend 5-15% of a diversified portfolio in gold or precious metals. The exact percentage depends on your risk tolerance, investment horizon, and overall financial situation. Gold serves primarily as a portfolio stabilizer and inflation hedge.

What drives the gold price up or down?

Key drivers include US Dollar strength (inverse relationship), real interest rates (lower rates favor gold), central bank buying, inflation expectations, geopolitical tensions, and investor sentiment. Gold tends to rise when confidence in paper currencies or financial systems declines.

Track Your Gold & Assets with Magic Heidi

Magic Heidi helps Swiss businesses and freelancers manage their finances—including multi-currency transactions and asset tracking. Stay on top of your financial picture with automated accounting.

Gold prices are sourced from international currency markets and updated daily. Prices shown are indicative spot prices and may differ from dealer buy/sell prices. For investment decisions, consult a qualified financial advisor.