Gold Price Today: Live Rates in CHF, EUR & USD
Real-time gold prices per ounce, gram and kilogram. Calculate the value of your gold and understand what drives precious metal markets.

Gold remains one of the most trusted stores of value worldwide. For Swiss investors and businesses, tracking the gold price in CHF is essential—whether you're managing reserves, diversifying a portfolio, or simply curious about market trends.
This page provides live gold prices sourced from international currency markets, updated daily.
Gold as a Safe Haven in Uncertain Times
For centuries, gold has served as a hedge against inflation, currency devaluation, and geopolitical instability. In 2026, these themes are more relevant than ever.
Inflation Hedge
Gold historically preserves purchasing power when currencies lose value
Central Bank Demand
Global central banks bought over 1,000 tonnes in both 2023 and 2024
Geopolitical Safety
Demand surges during wars, trade tensions, and financial crises
Limited Supply
Annual mining adds only ~1.5% to total above-ground supply
Why Switzerland Is the World's Gold Hub
Switzerland refines about 70% of the world's gold and is home to some of the largest gold vaults on the planet.
Gold Refining Capital
Four of the world's largest gold refineries operate in Switzerland—Valcambi, PAMP, Argor-Heraeus, and Metalor. Together they process roughly 2,000 tonnes annually.
- 70% of global gold refined in Switzerland
- Ticino is the epicenter of the refining industry
- Swiss refineries set global purity standards
- Good Delivery
Gold Storage & Banking
Switzerland's political neutrality, stable legal system, and banking secrecy tradition make it the world's preferred location for gold storage.
- Major banks offer allocated and unallocated gold accounts
- Freeport zones for tax-neutral storage
- SNB holds 1,040 tonnes of gold reserves
- Private vaults outside the banking system available
Gold Trading & Investment
Swiss investors have unparalleled access to physical gold, ETFs, and structured products through the country's sophisticated financial system.
- No VAT on investment gold in Switzerland
- Gold ETFs listed on SIX Swiss Exchange
- Physical gold easily purchased at major banks
- Private safe deposit boxes widely available
How to Buy Gold in Switzerland
Switzerland offers more ways to buy and hold gold than almost any other country—from walking into a bank to automated savings plans.

Ways to Invest in Gold from Switzerland
Each method has different cost structures, storage implications, and liquidity profiles.
Physical Gold
Buy bars (1g to 1kg) or coins (Vreneli, Krugerrand) at banks or dealers. No VAT on investment gold.
Gold ETFs
Trade gold-backed ETFs on SIX Exchange. Low fees, instant liquidity, no storage concerns.
Gold Savings Plans
Automated monthly purchases at major Swiss banks. Dollar-cost averaging into gold.
Allocated Accounts
Own specific gold bars stored in Swiss vaults. Full ownership, insured, audited.
Tax Treatment of Gold in Switzerland
Investment gold (bars, coins):
- Exempt from VAT (no purchase tax)
- Capital gains tax-free for private individuals (unless deemed professional trading)
- Wealth tax applies: gold value must be declared at market price on December 31
Gold ETFs and funds:
- Treated like securities for tax purposes
- Dividends (if any) are taxable income
- Capital gains remain tax-free for private investors
Key rule: Always declare your gold holdings at year-end market value for wealth tax purposes. The Swiss Federal Tax Administration publishes official gold prices for this purpose.
Frequently Asked Gold Questions
What is a troy ounce?
A troy ounce is the standard unit for measuring precious metals. It equals 31.1035 grams, slightly heavier than a regular (avoirdupois) ounce of 28.35 grams. When you see "gold price per ounce," it always means troy ounce.
Why is the gold price quoted in USD?
The international gold market uses US Dollars as the benchmark currency. Gold is traded globally on exchanges like COMEX (New York) and the London Bullion Market in USD. Prices in CHF or EUR are derived by applying the current exchange rate.
Is gold a good investment in 2026?
Gold has historically performed well during periods of inflation, low interest rates, and geopolitical uncertainty. With central bank demand remaining high and global economic uncertainty persisting, many analysts remain positive on gold. However, gold pays no dividends or interest, so it should typically be part of a diversified portfolio rather than a sole investment.
Where can I buy physical gold in Switzerland?
Major Swiss banks (UBS, Credit Suisse, ZKB) sell gold bars and coins. Specialized dealers like Degussa and Philoro operate retail locations. Online platforms like Gold Avenue (by MKS PAMP) offer delivery or vault storage. No VAT applies to investment gold.
How much gold should I hold in my portfolio?
Financial advisors typically recommend 5-15% of a diversified portfolio in gold or precious metals. The exact percentage depends on your risk tolerance, investment horizon, and overall financial situation. Gold serves primarily as a portfolio stabilizer and inflation hedge.
What drives the gold price up or down?
Key drivers include US Dollar strength (inverse relationship), real interest rates (lower rates favor gold), central bank buying, inflation expectations, geopolitical tensions, and investor sentiment. Gold tends to rise when confidence in paper currencies or financial systems declines.
Track Your Gold & Assets with Magic Heidi
Magic Heidi helps Swiss businesses and freelancers manage their finances—including multi-currency transactions and asset tracking. Stay on top of your financial picture with automated accounting.
Gold prices are sourced from international currency markets and updated daily. Prices shown are indicative spot prices and may differ from dealer buy/sell prices. For investment decisions, consult a qualified financial advisor.