Just formed your Swiss company through NewCo? You get Magic Heidi Pro completely free for your first year — a CHF 360 value that gives you everything needed for Swiss-compliant accounting from day one.
Start your journey
Over 8,000 entrepreneurs have trusted NewCo to form their companies in Switzerland. But company formation is just the beginning.
Your free year includes the full Magic Heidi Pro suite, not a limited trial. Regular price CHF 360/year — your price CHF 0.
QR invoice generation compliant with Swiss standards, customizable templates, multi-currency support, and automatic payment reminders.
AI-powered receipt scanning — snap photos and extract data automatically with categorization for tax purposes.
Direct connection to major Swiss banks with automatic transaction imports and real-time balance tracking.
Automatic VAT calculations with quarterly report preparation, ready for Swiss Federal Tax Administration.
Annual financial statements and categorized records ready to share with your accountant.
Native apps for all platforms with real-time sync and offline access to critical data.
Swiss law doesn't give you a grace period. From the moment your company is registered, you're required to maintain proper books.
All Swiss companies must:
Fail to comply, and you risk:
Beyond compliance, proper accounting gives you the insights needed to build a sustainable business:
Without accounting software, founders typically spend 4-6 hours per month on manual bookkeeping and CHF 200-500 per month hiring an accountant for basic services. With Magic Heidi Pro, review automated records in just 30 minutes monthly.
Magic Heidi Pro was built specifically for Swiss entrepreneurs who need professional accounting without the complexity.
Smart categorization and contextual help in plain language
QR invoices, cantonal variations, multi-lingual support
Start simple, add features as your business expands
Scan receipts, create invoices, and monitor metrics on the go
See how Magic Heidi Pro stacks up against alternatives for Swiss founders.
| Feature | Magic Heidi Pro | bexio | KLARA | Excel | Accountant |
|---|---|---|---|---|---|
| Monthly Cost | CHF 0 (Year 1) CHF 30 after | CHF 35-75 | Free-CHF 49 | Free | CHF 150-300/hr |
| Setup Time | ✓ 15 minutes | 1-2 hours | 30 minutes | Hours to build | Varies |
| AI Receipt Scanning | ✓ Included | ✗ No | ✗ No | ✗ No | ✗ Manual |
| Mobile Experience | ✓ Excellent | ⚠ Good | ⚠ Basic | ✗ Poor | ✗ None |
| Swiss VAT | ✓ Automated | ✓ Automated | ✓ Basic | ✗ Manual | ✓ Full |
| Best For | New founders & freelancers | SMEs & teams | Very simple needs | DIY bookkeepers | Complex cases |
Real testimonials from entrepreneurs who started with NewCo and Magic Heidi.
Before Magic Heidi, I spent every Friday afternoon updating spreadsheets. Now I snap photos of receipts throughout the week and everything's organized automatically. The free year through NewCo let me focus my limited budget on product development instead.
Consultant, Zurich (Sàrl via NewCo)
I dreaded my first VAT quarter. But Magic Heidi had already tracked everything correctly. I just exported the report and submitted it. Took 10 minutes instead of the nightmare I'd imagined.
E-commerce Founder, Geneva
My first client was a large corporation that required proper invoices. Magic Heidi's QR invoices looked professional and processed immediately through their system. Made a great impression.
Freelance Developer, Basel
The process takes less than 24 hours from request to activation.
Your free year includes Magic Heidi Pro, not the limited free plan. Here's what makes Pro essential:
| Feature | Magic Heidi Free | Magic Heidi Pro (Your First Year) |
|---|---|---|
| Invoices per month | Up to 10 | Unlimited |
| QR code invoices | ✓ | ✓ |
| Receipt scanning | Manual entry only | AI-powered automatic |
| Bank connections | 1 account | Unlimited accounts |
| VAT management | Basic | Advanced with quarterly reports |
| Expense categories | Standard set | Custom categories |
| Multi-currency | Limited | Full support |
| Mobile apps | ✓ | ✓ with priority sync |
| Cloud storage | 100 MB | 5 GB |
| Support | Email only | Priority email + phone |
| Accountant reports | Basic export | Professional format |
| Data retention | 1 year | 10 years (Swiss compliant) |
Any entrepreneur who has created their company through NewCo.ch within the past 12 months. This includes Sàrl/GmbH and SA/AG formations.
No. Magic Heidi Pro works whether you're VAT registered or not. VAT features activate only when you need them.
Yes! If you're currently using the free version, contact hello@magicheidi.ch to upgrade to Pro at no cost. Your existing data transfers automatically.
Magic Heidi is designed for entrepreneurs, not accountants. The interface uses plain language and includes step-by-step guidance. Plus, you get priority support with Pro.
Magic Heidi stores all data on Swiss servers with bank-level encryption. The platform is compliant with Swiss data protection laws and regularly audited for security.
Yes, you can collaborate efficiently. Export all your data in one click and share it with your accountant or bookkeeper in the formats they prefer (PDF, CSV). No need to give them account access.
30 days before your free year ends, you'll receive renewal reminders. Choose to continue at CHF 29.99/month, downgrade to Free, or cancel entirely. No automatic charges without your consent.
Magic Heidi works with all Swiss banks. Simply export your bank statements from your e-banking (CSV or other formats) and import them into Magic Heidi. The system automatically matches transactions to your invoices and expenses.
Yes. There's no contract. If you decide Magic Heidi isn't right for you, cancel anytime during your free year with no penalty. Export your data before closing.
Not without your explicit consent. You'll receive renewal reminders starting 30 days before the free period ends. Choose to continue, downgrade, or cancel — entirely your decision.
You've already taken the bold step of forming your company through NewCo. Now set yourself up for long-term success with proper financial management from day one. Magic Heidi Pro gives you professional Swiss-compliant accounting, time saved on admin tasks, financial clarity for decisions, peace of mind during tax season, and CHF 360 in savings your first year.