Magic Heidi positions itself explicitly as the accounting app for Swiss self-employed professionals—not SMEs, not startups, just freelancers. This focus shapes every feature decision, resulting in an unusually streamlined experience.
✨Core expense tracking features:
The AI-powered expense scanner lets you photograph a receipt and watch as the system automatically extracts the vendor, date, amount, and description. For international expenses—increasingly common for freelancers working with overseas clients—Magic Heidi converts foreign currencies to Swiss Francs automatically using current exchange rates.
Expenses can be added from your phone or computer, syncing across platforms so you can snap a receipt after a client lunch and have it appear in your desktop dashboard minutes later. Each expense tracks VAT separately, simplifying your eventual VAT return if you exceed the CHF 100,000 threshold.
✨The recurring expense advantage:
Magic Heidi stands out in the Swiss market for its native recurring expense support. You can define an expense with a monthly or annual cadence, specify the duration, and let the system generate entries automatically.
This feature proves particularly valuable for asset depreciation. Consider a common scenario: you purchase a CHF 30,000 vehicle for business use. Swiss tax guidelines typically allow depreciation over five years. In Magic Heidi, you can create a "Vehicle depreciation" expense of CHF 6,000 with a yearly recurrence over five years. The system generates the appropriate expense each year without further intervention.
The same logic applies to smaller assets. A CHF 3,000 MacBook depreciating over three years becomes a CHF 1,000 annual recurring expense. Software subscriptions, insurance premiums, office rent—anything with a predictable schedule can be configured once and forgotten.
✨Pricing and accessibility:
Magic Heidi offers a free trial allowing up to three invoices and three expenses, enough to evaluate whether the interface suits your working style. Paid subscriptions are approximately 30% cheaper than Bexio, making it accessible for freelancers watching every franc.
The app is available on iPhone, Android, Mac, Windows, and web—true cross-platform support that lets you work however you prefer.
✨Limitations:
Magic Heidi deliberately excludes features that SMEs might need, such as payroll, inventory management, or multi-user access. If you are growing beyond a one-person operation, you may eventually outgrow this tool. For solo freelancers, however, this focused approach means less complexity and faster workflows.