Magic Heidi Why Swiss Freelancers Choose Magic Heidi
You didn't become a freelancer to spend your evenings wrestling with accounting software designed for corporations. There's a better way — accounting software built by Swiss freelancers, for Swiss freelancers.
The Problem With Most Accounting Software
Let's be honest about what's out there. Enterprise tools pretending to be simple. Foreign tools that don't understand Switzerland. Free tools with hidden costs. Spreadsheet solutions from the 90s.
Enterprise Overkill
bexio, WinBiz — packed with HR modules and features for 50 employees. Great for SMEs. Overkill for you.Foreign Confusion
QuickBooks, Xero, sevDesk — no Swiss QR invoices, wrong VAT rates, banking that doesn't work.Hidden Costs
"Free" means limited features, German-only interfaces, or week-long support delays. Your time has value too.Built for Freelancers. Full Stop.
Magic Heidi exists for one reason: to make Swiss freelancers' lives easier. Not SMEs. Not startups. Just you — the 400,000+ freelancers who form the backbone of the Swiss economy.
- 🎯No Feature Bloat
Every feature earns its place. Invoicing, expense tracking, VAT — the essentials you actually use.
- 🎓No Degree Required
Created by freelancers, not accountants. The first app you don't need to learn how to use.
- ✨No Complexity
Clean design. Clear navigation. Beautiful invoices that make you look professional.
- 👤Built for You
Graphic designers, consultants, photographers, developers — this is your software.
- Invoice #3
Magic Heidi
CHF 500
Jan 29
- Invoice #2
Webbiger LTD
CHF 2000
Jan 24
- Invoice #1
John Doe
CHF 600
Jan 20
100% Swiss.
100% Compliant.
Switzerland has specific requirements. Your software should understand them. Swiss QR invoices that just work, VAT made simple, 10-year document storage, and data stored in Zürich.
Valid QR codes linked to your IBAN. Clients scan, pay instantly.
Automatic calculations, rate tracking, full compliance.
Swiss law requires it. We handle it securely.
Your information is stored on Swiss servers in Zürich.
Modern Features That Save You Hours
Being simple doesn't mean being basic. Snap a photo of your receipt — our AI reads it, extracts the amount, calculates VAT, and categorizes it automatically. No more manual data entry from crumpled receipts at midnight.
Everything You Need.
Nothing You Don't.
Genuinely useful technology that respects your time and intelligence.
AI-Powered Tools
Let technology do the heavy lifting so you can focus on your work.
- Snap a photo, AI extracts everything
- Automatic VAT calculation
- Smart categorization
- Receipt scanning on the go
Real-Time Insights
Know exactly where you stand, right now. Not after a monthly spreadsheet session.
- Instant profit calculator
- Monthly trend tracking
- Client revenue analysis
- Business health dashboard
Smart Automation
Automatic payment matching and bank statement import to eliminate tedious tasks.
- Automatic payment matching
- Bank statement import
- No hunting through statements
- Instant reconciliation
Works Everywhere You Do
Freelancers don't stay chained to desks. Neither should your accounting. Only two Swiss accounting solutions offer true native desktop applications. Magic Heidi is one of them.
Web
Any browser, any computer
iPhone
Full-featured iOS app
Android
Same great experience
Mac
True native desktop app
Windows
Not just a web wrapper
Speaks Your Language
Switzerland has four national languages. Your accounting app should handle at least that many.
Deutsch
Rechnungen, Buchhaltung, alles auf Deutsch
Français
Factures, comptabilité, tout en français
Italiano
Fatture, contabilità, tutto in italiano
English
For international freelancers in Switzerland
How We Compare
Honest, affordable pricing. No hidden fees. No "contact sales" games. No enterprise pricing disguised as freelancer-friendly.
| Solution | Magic Heidi | bexio | Banana | WinBiz |
|---|---|---|---|---|
| Monthly Price | From CHF 24.90 | From CHF 35 (excl. VAT) | From CHF 89/year | From CHF 69 |
| Best For | ✓ Freelancers | ✗ SMEs | ✗ Spreadsheet lovers | ✗ Large SMEs |
| Simplicity | ✓ No learning curve | ⚠ Complex features | ✗ Dated interface | ✗ Enterprise complexity |
| Swiss Focus | ✓ 100% Swiss | ✓ Swiss | ✓ Swiss | ✓ Swiss |
| AI Features | ✓ Included | ⚠ Limited | ✗ No | ✗ No |
A Team That Actually Cares
Magic Heidi is developed by a small team of three people in Switzerland. No "support team that will respond within a week." Questions? Call the founder directly. We mean it. No venture capital pushing features you don't need. We're building Magic Heidi for the long run.
What Users Actually Say
Thousands of Swiss freelancers have already made the switch.
“The app is very intuitive to use, the design is clean and beautiful. Not something you usually see, specially for an invoicing app.”
“Very practical and time-saving — easy to use, good graphics, and the analytics provide a good overview.”
“Top-notch — simple, clear, and the support is exceptionally fast and very helpful. The invoices look great.”
Common Questions
Do I need accounting knowledge?
No. Magic Heidi is designed for freelancers, not accountants. If you can use a smartphone, you can use Magic Heidi.
What about my existing data?
We make migration simple. Import your client list and start fresh with clean, organized records.
Is there a contract?
No long-term commitments. Pay monthly, cancel anytime.
What if I need help?
Call us. Seriously. Phone and email support in German, French, Italian, and English.
Simple Pricing. No Surprises.
One plan. All features. Cancel anytime.
Free Trial
- 3 invoices (in total)
- 3 expenses (in total)
- All features unlocked
- Set up in under 5 minutes
Annual
- Unlimited invoices
- Unlimited expenses
- AI expense scanning
- All platforms included
- Bank statement import
- Swiss QR invoices
- Phone & email support
Monthly
- Unlimited invoices
- Unlimited expenses
- AI expense scanning
- All platforms included
- Bank statement import
- Swiss QR invoices
- Phone & email support
30-day money-back guarantee. Try it risk-free.
Stop Fighting Your Software
Every hour you spend wrestling with accounting software is an hour you're not spending on client work. Swiss-made. Freelancer-focused. Beautifully simple.
