About Us

Accounting Software Made Simple for Swiss Freelancers

When you're running your own business, accounting shouldn't feel like a second job. Magic Heidi was built by a Swiss freelancer who experienced this frustration firsthand—and decided to fix it.

Magic Heidi Team

Our Story: Born from Freelancer Frustration

Every great product starts with a problem worth solving.

Founded in 2022 by Nathan Ganser, Magic Heidi isn't another bloated accounting platform trying to serve everyone. It's laser-focused on one audience: self-employed professionals in Switzerland who want simple, compliant invoicing and accounting without the complexity.

Nathan Ganser, a Swiss freelancer himself, spent too many evenings wrestling with accounting software designed for enterprises. Features he didn't need. Interfaces that assumed he had an accounting degree. Support that didn't understand Swiss VAT regulations.

You can also explore practical guides on our blog.

The existing options were clear: use oversized business management platforms (bexio, KLARA) or settle for outdated desktop software. Neither felt right for modern freelancers who work from coffee shops, client offices, and home.

So Nathan built Magic Heidi with a simple philosophy: Include everything freelancers need. Nothing they don't.

Since launching in 2022, Magic Heidi has helped hundreds of Swiss freelancers reclaim their time and simplify their finances. From graphic designers in Zürich to consultants in Geneva, our users share one thing in common—they'd rather spend time on their craft than on accounting.

What Sets Us Apart

What Makes Magic Heidi Different

We're not just another accounting platform. Here's why freelancers choose us.

Multi-Platform

Available Everywhere You Work

Magic Heidi offers native apps across more platforms than any competitor on the Swiss market. Only two solutions offer true native desktop applications—and Magic Heidi is one of them.

Magic Heidi Mobile App
Our Values

What Drives Everything We Do

Core principles that guide every decision we make.

Simplicity Above All

Accounting is complex enough. Your software shouldn't be.

We believe freelancers shouldn't need accounting degrees to manage their finances. Magic Heidi's interface is clean, intuitive, and gets out of your way. Most users create their first invoice in under 3 minutes without reading a manual.

  • Clean, intuitive interface
  • No accounting degree required
  • First invoice in under 3 minutes
  • Software that gets out of your way
Magic Heidi Invoice List
Freelancer-First Philosophy

Every feature decision starts with one question

"Does this serve freelancers?" If it doesn't, it doesn't make the cut. No CRM modules. No payroll systems for employees. No inventory management. Just powerful invoicing, expense tracking, VAT management, and accounting—exactly what self-employed professionals need.

  • No bloated enterprise features
  • Focus on invoicing and expenses
  • Built for one-person businesses
  • Every feature serves freelancers
Magic Heidi Expenses
Transparency in Everything

Your data is yours. Your money is yours. No surprises.

We believe in complete transparency in how we operate. Clear pricing, no hidden fees, no lock-in contracts. Export your data anytime. We're honest about what we do and don't do.

  • Clear pricing, no hidden fees
  • No lock-in contracts
  • Export your data anytime
  • Honest about capabilities
Magic Heidi Analytics
Swiss Quality and Reliability

Building accounting software for your livelihood

We're not a startup moving fast and breaking things. We're building accounting software for your livelihood. That means rock-solid reliability, careful attention to Swiss compliance requirements, and support from people who understand your business context.

  • Rock-solid reliability
  • Swiss compliance focus
  • Expert local support
  • Built to last
Swiss Security
Testimonials

Why Freelancers Choose Magic Heidi

Join hundreds of Swiss freelancers who've reclaimed their time.

5 / 5

The cleanest and most beautiful design of any accounting software I've tried. Everything is exactly where you expect it.

Sarah M.

Graphic Designer, Zürich

5 / 5

I save 3-5 hours every month on financial admin. Professional invoices in 30 seconds, expense tracking with photo uploads—it just works.

Marc B.

IT Consultant, Geneva

5 / 5

Swiss VAT used to stress me out. Magic Heidi handles all the calculations automatically and makes quarterly filings so much easier.

Lisa K.

Marketing Freelancer, Basel

View more Reviews

Trust & Security
You Can Count On

Your financial data deserves the highest level of protection. Magic Heidi combines Swiss data security with full legal compliance, giving you peace of mind to focus on your business.

🇨🇭 Swiss Hosted
🔒 Bank Encryption
📊 Audit Ready
⬇️ Export Anytime
🏦
Swiss Server Hosting

Data never leaves Switzerland

🔐
Bank-Grade Encryption

Your information is protected

💾
Regular Backups

Never lose your history

✅
GDPR Compliant

Full data privacy protection

Resources

Resources to Help You Succeed

Great software needs great support. Our resources help you work smarter.

Comparison

How Magic Heidi Compares

We're not for everyone—and that's intentional. Here's how we stack up against alternatives.

FeatureMagic HeidibexioKLARABanana
Target User✓ Freelancers Only✗ SMEs & Enterprises✗ SMEs & Enterprises⚠ Mixed
Monthly PriceCHF 30CHF 45+CHF 35+CHF 0-90
Mobile Apps✓ iPhone & Android⚠ iPhone Only⚠ Limited✗ No
Desktop Apps✓ Mac & Windows✗ Web Only✗ Web Only✓ Desktop Only
AI Features✓ Expense Scanning✗ No✗ No✗ No
Setup Time2 minutes30+ minutes15+ minutes10+ minutes
Swiss VAT✓ Automatic✓ Yes✓ Yes✓ Yes
QR-Invoices✓ Built-in✓ Yes✓ Yes✓ Yes

Choose Magic Heidi If You:

  • ✓ Are a freelancer or sole proprietor
  • ✓ Want Swiss-compliant invoicing and accounting
  • ✓ Value simplicity and beautiful design
  • ✓ Work on multiple devices
  • ✓ Need multilingual support

Consider Alternatives If You:

  • Run a company with employees (try bexio)
  • Need comprehensive CRM features
  • Want advanced payroll systems
  • Prefer traditional desktop-only software (try Banana)
FAQ

Frequently Asked Questions

Is Magic Heidi compliant with Swiss accounting regulations?

Yes, completely. Magic Heidi meets all Swiss legal requirements for invoicing and accounting. QR-invoices, proper VAT documentation, and audit-ready reports are built in.

Where is my data stored?

All data is stored exclusively on Swiss servers in Zürich. Your financial information never leaves Switzerland and is protected by Swiss data privacy laws.

Do I need accounting knowledge to use Magic Heidi?

No. Magic Heidi is designed for freelancers without accounting backgrounds. The interface guides you through creating compliant invoices and tracking expenses. For tax filing, you can export reports for your accountant.

Can it handle multi-currency invoicing?

Yes. Invoice in any currency—automatic conversion to CHF for your accounting. Perfect for freelancers with international clients.

What about Swiss VAT?

Swiss VAT rates (7.7%, 2.5%, 3.7%) are pre-configured. Magic Heidi automatically calculates VAT on invoices and generates reports for quarterly VAT filings.

Is there a free trial?

Yes. The free plan lets you create up to 3 invoices to test everything. No credit card required. Upgrade to Pro (CHF 30/month or CHF 299/year) when you're ready.

Can I use it on my phone?

Absolutely. Native iPhone and Android apps let you create invoices, scan receipts, and track expenses from anywhere.

What if I need help?

Support is available via phone and email in German, French, Italian, and English. Plus extensive tutorials, help articles, and guides.

Can I import my bank statements?

Yes. Import bank statements and use the swipe gesture to mark invoices as paid. Saves manual reconciliation time.

What happens to my data if I cancel?

Export everything anytime. Your data is yours—never held hostage.

Start Simplifying Your Accounting Today

Join hundreds of Swiss freelancers who've reclaimed their time with Magic Heidi. Try it free—create up to 3 invoices to see if it fits your workflow.

Start Your Free TrialView Pricing
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