Magic Heidi Zurich, 4 September 2026 – Magic Heidi, the Swiss invoicing and accounting software for the self-employed, celebrated the opening of its crowdinvesting round on Thursday evening, 3 September, in Zurich. Customers and the community can now invest in the company.
Around 100 people attended the kick-off. An apéro followed, with guests discussing Magic Heidi. Among them was a customer who had travelled all the way from Neuchâtel.
“That so many people come to Zurich on a Thursday evening — and that a customer makes the journey from Neuchâtel — shows how close we are to the people who use the product,” says founder Nathan Ganser. “Those are exactly the people who can now own a part of the company.”
The round raises CHF 250,000 in equity at a pre-money valuation of CHF 2 million. If fully subscribed, the new shareholders will collectively hold 11.1% of the company. The minimum investment is CHF 250. Subscriptions are made through the crowdinvesting platform Conda.
Magic Heidi serves Swiss self-employed professionals and small businesses. The platform combines invoicing, QR-bills, AI-powered receipt scanning, VAT reporting and accounting in one application available on the web, macOS, Windows, iOS and Android.
The company today counts around 750 paying customers and generates roughly CHF 220,000 in annual recurring revenue, up from about CHF 100,000 in spring 2025. The operating business is profitable and run by a team of three, with no external funding to date.
Magic Heidi intends to use the new capital primarily to accelerate customer acquisition through mobile channels. In previous campaigns, the company observed average acquisition costs of around CHF 60 against roughly CHF 300 in first-year revenue per new customer. These historical figures are no guarantee of future results.
The Magic Heidi product has existed since 2023. Magic Heidi SA was incorporated in July 2026 as the vehicle for the equity round. The operating assets, contracts and accounts are to be transferred to the corporation before the round closes.
About Magic Heidi
Magic Heidi develops invoicing and accounting software for Swiss self-employed professionals. The application supports QR-bills, quotes, expense tracking, VAT and collaboration with fiduciaries, among other features. All data is hosted in Switzerland.
More information about the round: magicheidi.ch/invest
Media contact
Nathan Ganser
Founder, Magic Heidi SA
hello@magicheidi.ch
magicheidi.ch
Note: Investing in unlisted companies carries risks up to and including the total loss of the invested capital.
